Introducing Akoussa, the new innovative perfume and cosmetics retail brand set to dominate the market in Africa.
Launching with their first retail store in Dakar, the buzzing capital of Senegal, Akoussa are set to expand across West Africa in 2016, and continue to see growth into 2017, opening stores across South and East Africa, to become the number one perfume and cosmetics brand across the continent.
With head offices located in Lucerne, Switzerland, Akoussa boast an expert hard working team that are passionate about driving their retail brand forwards, using innovative and up to date marketing strategies to see brand growth, resulting in rapid expansion.
With extensive and in-depth knowledge of the African market, Akoussa are set to take the industry by storm, providing carefully selected and sourced products to stock that meet customer demand. The cosmetic industry is ever expanding in Africa, and Akoussa arrive at just the right time, providing extensive collections from a variety of brands to cater to the ever growing market.
With Africa dubbed to have a ‘booming beauty industry’ a few changes over the last decade has seen the market grow at an epic pace. Around ten years ago, cosmetics were predominantly used by celebrities and the elite in Africa, but over the last decade affordable products has seen an ever growing increase in the use of cosmetic and beauty products. Furthermore, development in the variety of products available for ethnic skin tones only supports the increase in cosmetic use for day to day. Suddenly, cosmetics are something the every day person can benefit from, and as a result the industry is booming.
Bringing new and unique cosmetic brands to Africa, Akoussa fill a gap in the market, and aim to offer only the best in the cosmetics and perfume industry. With carefully curated collections, Akoussa are set to become the ‘go to’ place for beauty products.
Akoussa invite beauty, cosmetic and perfume brands to work with them, to become part of their beauty brand that is integral to the market in Africa. Akoussa carefully select each brand they work with, but welcome enquiries from brands of all levels, from start-ups to already well established brands.